SimplyBike ↗01 / SIMPLYBIKE
SimplyBike
Exercise without the ecosystem. SimplyBike makes the bike you already own feel like enough.
A small studio for practical imagination
Good ideas.
Made useful.
We make digital products for good ideas that deserve a better way into the world—clearer, more useful and more human.
01 / Product family
Good ideas deserve somewhere to go.
A few different problems. One shared instinct: make the useful thing easier to find, use or enjoy. These are our own products—small, useful experiments in making digital things feel more human.
SimplyBike ↗
ARTery ↗02 / ARTERY
ARTery
Art worth finding, made findable. Discover studios, artists and trails—and help good work find its people.
Drive Simply ↗03 / DRIVE SIMPLY
Drive Simply
The calm little record of learning to drive—from the first awkward mile to test day.
02 / Approach
The point is the person using it.
We start with the real-world version of the problem, not the shiny version. Then we make the next step clearer, kinder and easier to use.
01CuriousLook closely before building.
02PracticalMake it useful.
03HumanLeave room for people.
03 / SPRK42
We make things we’d want to use.
And help other creative people
get their good work seen.
We started SPRK42 because we kept seeing good creative ideas get stuck between a sketch, a conversation and the digital world. We like the hands-on part—and we like making the digital part feel possible.
Michael
AndyA small studio for practical imagination.
04 / Contact
Have a good problem?
If you have a good idea that needs shaping, building or finding its people, tell us about it.
hello@sprk42.com ↗